Lire en ligne ä Stratégies digitales : La méthode des 6 C PDF par ☆ Fran ois Cazals ☆

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L ouvrage dresse un panorama des grandes volutions li es aux technologies et montre leurs impacts pour les individus et les organisations Il pr sente en outre une m thodologie pour d finir et d ployer les initiatives digitales la m thode des 6 C L ouvrage dresse un panorama des grandes volutions li es aux technologies num riques, Big Data, intelligence artificielle et montre leurs impacts pour les organisations et les individus, de mani re g n rale, et les ETI et PME, en particulier Il dresse une typologie des strat gies digitales qui en d coulent et propose une m thodologie empirique pour les d finir et les d ployer la m thode des 6 C, con ue et mise en uvre par l auteur depuis 15 ans Cette approche est structur e de la fa on suivante Comprendre c est la phase diagnostique de tout projet strat gique incluant une dimension digitale Cibler ou comment choisir et prioriser les publics cibles et mettre le client au centre de la strat gie digitale Choisir d finir les orientations, objectifs et initiatives de la strat gie digitale Concevoir structurer et d ployer le projet strat gique, au plan organisationnel et technologique, pour une exp rience digitale optimale Convertir r aliser la promotion du projet, en pr sentant les nombreux leviers digitaux existants, pour g n rer de la valeur ajout e Changer conduire la transformation digitale de l entreprise L ouvrage comporte des tudes de cas, des entretiens avec des dirigeants de PME et d ETI et propose de nombreux outils concrets pour mettre en uvre les concepts pr sent s.Fran ois Cazals est professeur affili en marketing et strat gies digitales HEC Paris Il a publi plusieurs ouvrages et articles sur ces th mes et intervient comme consultant depuis de nombreuses ann es aupr s de cadres et dirigeants de PME et d ETI Stratis STRAT price, charts, market cap, and other Get Stratis price, charts, and other cryptocurrency info Stratocaster Guitars Musician s Friend Shop Stratocaster guitars guaranteed low price, free shipping, free 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