Nouvelle vie ☆ Stratégies digitales : La méthode des 6 C Kindle Ebook Auteur â Fran ois Cazals ☆

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L ouvrage dresse un panorama des grandes volutions li es aux technologies et montre leurs impacts pour les organisations et les individus, de mani re g n rale, et les ETI et PME, en particulier Il dresse une typologie des strat gies digitales qui en d coulent et propose une m thodologie empirique pour les d finir et les d ployer la m thode des 6 C, con ue et mise en uvre par l auteur depuis 15 ans Cette approche est structur e de la fa on suivante Comprendre c est la phase diagnostique de tout projet strat gique incluant une dimension digitale Cibler ou comment choisir et prioriser les publics cibles et mettre le client au centre de la strat gie digitale Choisir d finir les orientations, objectifs et initiatives de la strat gie digitale Concevoir structurer et d ployer le projet strat gique, au plan organisationnel et technologique, pour une exp rience digitale optimale Convertir r aliser la promotion du projet, en pr sentant les nombreux leviers digitaux existants, pour g n rer de la valeur ajout e Changer conduire la transformation digitale de l entreprise.L ouvrage comporte des tudes de cas, des entretiens avec des dirigeants de PME et d ETI et propose de nombreux outils concrets pour mettre en oeuvre les concepts pr sent s.Fran ois Cazals est professeur affili en marketing et strat gies digitales HEC Paris Il a publi plusieurs ouvrages et articles sur ces th mes et intervient comme consultant depuis de nombreuses ann es aupr s de cadres et dirigeants de PME et d ETI Welcome to Strat O Matic The ORIGINAL Fantasy Strat O Matic creates the most realistic board game, computer game and online mobile game simulations for baseball, football, hockey and basketball Strat O Matic Games Home Facebook Strat O Matic Games K likes The Original FANTASY Sports Games Squad Strats R Strat Roulette Strategy roulette app for playing Rainbow Six Siege with fun tactics Strat O Matic Strat o Matic is a forum devoted to the greatest baseball game on earth This is an open forum for all 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