Lecture ☆ Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques Kindle Auteur ✓ Ren e Mauborgne ☆

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Pour dynamiser sa croissance, l entreprise qui se trouve dans un environnement concurrentiel satur, o les produits se ressemblent de plus en plus et o la guerre des prix fait rage, doit saffranchir des contraintes de son march Et, pour sortir de l ocan rouge de la concurrence, il lui faut raliser un saut de valeur, vritable dplacement stratgique, qui aboutira la cration dun espace de march entirement neuf un ocan bleu. C est ainsi qu Apple, eBay, le Cirque du Soleil, JCDecaux et ont russi ouvrir et conqurir des espaces encore vierges et crer une demande entirement nouvelle Dans cet ouvrage, W Chan Kim et Rene Mauborgne ont modlis ces mouvements stratgiques et proposent une mthodologie indispensable toute organisation qui cherche modifier les bases de son secteur ou de son march. Trois interrogations fondamentales, souleves par les entreprises ayant appliqu avec succs une stratgie ocan bleu, viennent enrichir cette nouvelle dition Comment aligner les composantes dune organisation pour mener bien une stratgie ocan bleu Comment viter les dix piges des ocans rouges Que faire quand son ocan bleu devient rouge Deux nouveaux chapitres clairent les grands bouleversements qui affectent lconomie et transforment la stratgie des acteurs sur leurs marchs Ainsi, le lecteur est encore mieux prpar dcouvrir des solutions de croissance originales dans un environnement conomique en mutation. 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