livres ↠ Lire Les stratégies de l'entreprise - 5e éd. Kindle Ebook par Fr d ric Leroy

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Cet ouvrage pr sente et met en perspective les principales strat gies suivies par les entreprises pour construire leur positionconcurrentielle La strat gie consiste pour une entreprise utiliser ses ressources afin d obtenir un avantage sur ses concurrents.Pour cela, elle doit d finir son p rim tre d activit analyser son environnement identifier ses concurrents ou ses partenaires choisir ou non de se diversifier d terminer les diff rents modes de d veloppement internationalisation, croissance interne, fusions acquisitions, alliances, externalisation ou int gration.Cette 4e dition, illustr e de nombreux nouveaux exemples, explique les principales tapes et les fondements th oriques de cetted marche et expose la diversit des comportements strat giques adopt s par les firmes.Professeur de strat gie HEC Paris HOMEPAGE StratConnection RESTORED VNTAGE MIJ and USA FENDER STRATOCASTERS REPAIRS RESTORED REMODELED REBUILT GUITARS and system one bridge restore,BUY SELL TRADE GUITARS, vintage gibson 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