E-Pub ¿ Google AdWords: Scénario complet pour réussir sa campagne marketing PDF par ¿ Sandrine Burriel ✓

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Ce livre a retenu l attention du Journal du Net Autres actu presse Pour tous ceux dont la visibilit sur le Net est indispensable leur business L Informaticien Un livre int ressant Au niveau de la pratique planification, mise en oeuvre, optimisation, Mais bonne surprise la th orie ne repr sente qu environ 50% du livre Les 50% restants suffisent encore combler le sp cialiste AdWords agr que je suisL avis de Nicolas Thaunay sur son blog SEM ePub L avis de Nicolas Thaunay sur son blog SEM ePubVous dirigez une petite entreprise, vous disposez d une boutique en ligne, et vous souhaitez stimuler votre marketing web et consolider le r f rencement de votre site par l achat d AdWords, mais vous ne savez pas trop comment vous y prendre Ce livre, crit en troite collaboration avec l quipe de Google France et fond sur l exp rience d un panel de professionnels, est fait pour vous Organis en deux parties, il commence par vous pr senter les enjeux et les pratiques du e commerce et de la publicit sur Internet, puis vous accompagne dans la cr ation, le suivi et l optimisation d une campagne marketing sur la base d un exemple concret Chaque chapitre correspond une grande tape de la vie d un compte AdWords Il d taille sous forme de fiches les bonnes pratiques de gestion d un compte et s efforce de r pondre toutes sortes d interrogations recueillies aupr s d utilisateurs bien r els.Pragmatique, efficace, riche en conseils et en astuces, cet ouvrage vous aidera mettre en place une campagne fructueuse et tirer le meilleur parti, au meilleur prix, des AdWords. 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