Lire En ligne ✓ 40 innovations retail - L'ère de l'expérience client du vendeur passionné et du magasin connecté Kindle Ebook par ☆ Rodolphe Bonnasse ↠

Longtemps chasse gard e de l industrie du luxe, l exp rience client est aujourd hui la raison d tre de tout point de vente, la valeur de toute marque, le point de jugement de tout consommateur Cette volution est un v ritable d fi pour nombre de commer ants qui reb tissent le fil de la relation client, et qui gr ce au digital expliquent leur m tier, renforcent leur positionnement et d voilent leur savoir faireIl faut une nouvelle fois s adapter ou mourir, et, ce jeu les id es les plus folles peuvent devenir les standards de demain Je vous invite dans ce livre d couvrir 40 commerces qui, travers le monde, ont su brillamment faire face ce challenge innover pour r inventer leur exp rience client J ai eu le plaisir de les pr senter lors de ma chronique hebdomadaire dans l mission Innover pour le Commerce sur BFM Business Pour prolonger l exp rience du papier snapez les pages et regardez les en vid oUn livre de Rodolphe Bonnasse en partenariat avec BFM BUSINESS et CA COM Innovations Retail 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